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Cannes Lions Announces 2017 Content Programme
Liz Unamo| 8 de junio de 2017
Papa: Lions Innovation es el terreno ideal para nuevas ideas
The 64th Cannes Lions International Festival of Creativity has announced the full content programme, taking place from 17th-24th June 2017. The role of creativity in the economy, society and culture is a major theme at this year’s Festival – reinforcing the Cannes Lions campaign for creativity as a positive force for business, for change and for good in the world.Jose Papa, Managing Director at Cannes Lions, said “The Cannes Lions community deserves the very best content and I’m delighted to announced our eight-day programme that’s full of thought-provoking, entertaining and game-changing speaker sessions. More than 600 speakers come from around the world to tell stories of how creativity can be a force for business, change and good in the world. It’s a privilege to welcome them to the Festival. I know this year’s audiences are in for something truly special.”Revered speakers from all walks of life will explore creativity as a driver for good. Legendary civil rights activist, political figure and social entrepreneur Reverend Jesse Jackson is discussing the need for brands to advance towards a more inclusive society and the role the industry can play; and acclaimed actor and activist Sir Ian McKellen, alongside The Brooklyn Brothers, talks about building a better future and creative fulfillment.
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