MERCADEO

ROARING IN CANNES LIONS – Marca Miami Fights Against Human Trafficking With Models Wanted

Manuela Walfenzao| 7 de junio de 2017

Más de ochenta mil mujeres descubrieron que podían ser engañadas con esta campaña

Marca Miami will compete in Cannes Lions with its campaign Models Wanted for Florida Coalition Against Human Trafficking. They created an online experience in which they invited women to register in a false model agency through a website and then showed them how easy it was to fall into a trap that led them to disappear in human trafficking. Through Facebook, they used the person’s pictures and their friend’s names to create an even stronger personalized experience.The piece was launched in May, 2016, when human trafficking was the second most common criminal activity after drug trafficking. This practice involves the commercial exchange and exploitation of humans, prostitution and pornography.“Our goal wasn’t reaching the maximum possible number of women. On the contrary, this campaigns had the intention of keeping everything secret so women participating would have no clue what would follow. To do so, we had to remain in the shadows, as traffickers themselves do. During the first weeks, more than eighty-thousand women discovered they could be deceived. And every day the number grew, causing a greater impact on each woman interacting with our campaign” explained the agency. Despite this, the campaign already has 29,848,831 impressions on social networks.The team behind Models Wanted was led by Armando Hernández, CCO of the agency; Alejandro Berbari, Creative Director VP, and Sebastian Moltedo and Pablo Del Fabbro, Creative Directors. Javier Rivero was the agency Producer. Right Cut Media, Fusion and Red Creek were the production companies in charge.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image