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33 Awards For The Hispanic Market At El Sol 2017
Manuela Walfenzao| 5 de junio de 2017
La iniciativa digital llegó a las siete millones de visitas de forma orgánica
The 32nd edition of El Sol took place at Bilbao, Spain between June 1st and 3rd. The Ibero-American Festival of Advertising Communications closed recognizing the best campaigns, where the Hispanic market won 33 awards. ALMA, Anomaly, Conill, Energy BBDO, LatinWorks, LAPIZ, The Community and We Believers returned home with several trophies. ALMA was the great winner of the Hispanic market with 11 suns. The agency’s pieces for Narcos, also awarded in other festivals won four golds for Spanish Lessons, one gold for Spoiler Alert and two bronzes for Episode Leak. Sprint’s Last Emoji also was presented with one gold and two bronzes. The piece Help Kenya not Kanye for Crowdrise won silver. Energy BBDO won five awards. One gold and one silver for Extra-give Extra, get Extra for Extra Gum. Two bronzes for Off the street club-hipe is tougher for Off The Street Club, and one bronze for Ben’s Glasses for Pearle Vision. LAPIZ was awarded for Tequila Cloud for the Mexico Tourism Board with two silver and two bronze suns. We Believers won three awards, two golds for Sobrevivientes Volvo for Volvo North Miami, and one gold for Rechazados for Pepsi and Burger King. Conill won a gold and a bronze sun for Más que un auto: el libro de los nombres for Toyota, and silver for Hijacked Banner, also for Toyota. The Community was awarded with two bronze suns for Perro- Música – Café for Buenos Aires City, and one bronze for #LoQueSoy for Converse. Anomaly was presented with a silver and a bronze suns for Esta Tierra for Diageo-Johnnie Walker, and LatinWorks won two gold suns for Ponle acento for MLB.
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