Lucien Boyer, CMO de Vivendi
Lions Entertainment, a two-day event within the Cannes Festival, focused on the future of the entertainment industry, announced that their main sponsor will be Vivendi. This group and its main businesses Universal Music Group (UMG), Canal+ Group, Gameloft, Vivendi Village and Dailymotion, will showcase how content and talent can provide impactful solutions and insights to marketers, reaching out to a global audience” as expressed by the CMO of the company, Lucien Boyer. “Content and entertainment marketing has become a strategically important way for brands to reconnect with consumers through storytelling and engaging experiences” said Boyer, who will additionally deliver a presentation during the event on how brands can collaborate in the creative process from an early stage. This is the second time that Vivendi sponsors the Lions Entertainment, that was launched in 2016. Sir Lucian Grainge, Chairman and CEO at Universal Music Group, has been announced as the Cannes Lions Media Person of the Year; and Olivier Robert-Murphy, Global Head of New Business at Universal Music Group, is the President of the Lions Entertainment Music jury. “Lions Entertainment is playing a vital role in bridging the relationship between brands and the entertainment industry. It’s the event where attendees will discover how entertainment is funded, distributed and consumed in today’s world – and the role entertainment talent can play. We’re delighted to partner with Vivendi to provide this year’s delegates with a world class content programme” said Louise Benson, Director at the Lions Entertainment Festival.
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