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Twitter Announces More than a Dozen New Premium Content Deals at First-Ever Digital Content NewFronts Presentation
Liz Unamo| 3 de mayo de 2017
Twitter´s COO Anthony Noto
Twitter unveiled a robust slate of new premium live streaming content deals across sports, news and entertainment this evening at its first-ever Digital Content NewFronts presentation. A dozen new collaborations were announced, bringing hundreds of hours of new exclusive live original programming, live games and events, live syndications, extensions of existing live deals and new always-on live streaming premium content to the platform.Twitter executives including CEO Jack Dorsey, COO Anthony Noto, CMO Leslie Berland and Global VP of Client Solutions Matthew Derella presented the live content offerings to brand and agency partners. They were joined by guests including NBA Commissioner Adam Silver, ESPN analyst Jay Williams, TV producer Ben Silverman, NBA star Karl Anthony Towns, NFL star A.J. Green and Tony Award winner Audra McDonald, among others.”We could not be prouder of the success we have achieved so quickly since launching live streaming premium content. Last quarter, we streamed over 800 hours of live premium content from leading brands across sports, esports, news, and entertainment” said Noto. “Adding these 12 new live deals tonight is a testament to the success of our only-on-Twitter experience, combining high quality streaming video with our only-on-Twitter conversation.”
