La guía está disponible en la web de AHAA
AHAA: The Voice of Hispanic Marketing presented its Hispanic Market Guide 2017, available free on its website. The report offers a detailed glance of Hispanic consumers, media, advertisers, and agencies. It also delivers data from Nielsen and comScore USA. “The Hispanic Market guide is the top resource for information on the top advertising, media and marketing companies (vetted by AHAA) that specialize in the Hispanic market. It lists key advertiser and agency relationships, specialties and contacts, and also provides brands and journalists with a competitive intelligence tool for locating and targeting the top agencies in the market” explains Linda Lane-González, Chair at AHAA. It also includes Hispanic market data – demographics, marketing and media consumption, 2017 trends, Hispanic segments that have and will have influential and economic power, a lot of information on mobile/digital behavior and more” adds Lane-González.
AHAA refuta la afirmación de que el marketing de segmentación está obsoleto
