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Nivea Doll Tops Good Report List of Cause-Related Campaigns
Liz Unamo| 14 de abril de 2017
Por la campaña Nivea Doll, FCB Brasil obtuvo el primer lugar
The agency FCB turned out to be the most acknowledged in The Good Report 2016. The agency came in first place with their Nivea Doll campaign by FCB Brazil for Nivea; in third with This Girl Can by FCB Inferno (London) for Sport England, and in fourth -FCB Brazil once again- with Print For Help for Hewlett-Packard. Additionally, FCB Brazil and FCB Inferno came in second and third place, respectively, as the most successful agencies. FCB Worldwide came in second as the most successful network to promote good causes. Campaigns and agencies that won first place in other categories of The Good Report include Publicis Conseil Paris as Most Successful Agency and France 5 as the Most Successful Advertiser promoting good cause.“We truly believe advertising has a major role in educating and promoting good to help make the world a better place” said Hervé de Clerck, ACT Responsible Dream Leader. Others that were well positioned in the ranking include Priceless Traps by Geometry Global (Bogota) for the Ministry of Environment and Sustainability; One Shot Is Enough, by Prolam Y&R, Santiago – UNICEF; Grey Global Group; and Young & Rubicam Group, among others.The Good Report was created 16 years ago by ACT Responsible, an international non-profit association and largest global source of the world’s best ads on social and environmental issues, and The Gunn Report, the global index of creative excellence in advertising. In this ranking, a total of 702 campaigns produced by 461 agencies for 608 advertisers across 71 countries worldwide.
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