Melanie Shapiro, socia y CFO de Letca Films
For Melanie Shapiro, Partner and CFO at Letca Films, female participation in the industry has evolved, and that in turn has boosted several changes. “Before, society imposed a woman model from which we have gradually freed ourselves. We don’t fit into it.”As an example of this evolution, she mentioned Martha Debayle, Founder of Media Marketing Knowledge Group, and Editorial Director at Moi magazine. “When we all thought advertising in print magazines was dead, she gave it a twist and it is now a total hit. How did she do it? By helping people, trusting ourselves.” She admits sharing ideas that encourage inclusion through other paths and not protests (referring to the Women’s March held in January 2017). “I think a big, deep and positive process is coming” she said.
