Riley: La nueva plataforma puede dar vida a cualquier elemento de marketing
Shazam, the popular app that can identify music, movies, advertising, and TV shows, announced the launch of a massively scaled augmented reality (AR) platform for its brand partners, artists and hundreds of millions of global users. Shazam AR works with all iOS (Shazam v10.5) or Android (Shazam v7.5) devices. “We knew we were on to something big when we released visual image recognition in 2015” said Shazam’s CEO, Rich Riley. “With the rapid rise of augmented reality, it is a natural evolution for Shazam to be a first-mover in delivering AR at scale.”The new platform can bring any marketing materials to life just by utilizing the app to scan unique “Shazam Codes.” The codes are capable of delivering AR experiences including 3D animations, product visualizations, mini-games and 360-degree videos. Behind these codes is Zappar, the world leader in augmented reality on mobile devices, which partnered with Shazam for this effort.“One of the things missing from augmented reality for advertisers has been a frictionless way to deliver these experiences at scale” said Greg Glenday, CRO at Shazam. One of Shazam’s launch partners in the new AR platform is Beam Suntory, the world’s third largest premium spirits company.
