Mike Rogers presidirá el jurado de Salud y Bienestar
June Laffey, Executive Creative Director at McCann Health, Australia and South East Asia will lead Pharma Lions Jury and Mike Rogers, Creative Partner, Serviceplan Health & Life will head the Health & Wellness Lions Jury, according to Cannes Lions press release issued on Tuesday 15th. “The rigid boundaries in the healthcare communications industry act as a catalyst for creative solutions that genuinely make a difference and Lions Health is a platform for these ideas to be celebrated, discussed and built upon. June and Mike bring vast expertise and experience and we’re delighted to have them as Jury Presidents, championing the very best of creativity in this highly-regulated field” said Louise Benson, Executive Festival Director of Lions Health. Lions Health, Cannes Lions celebrate creativity across a wide range of pharma and healthcare communications aimed at engaging healthcare professionals, patients and consumers. This year the ‘Health and Wellness Tech’ product category was added reflecting the huge increase in digital products, apps, wearables and gadgets aimed at improving and promoting a modern healthy lifestyle. “Heavy regulations, risk-averse thinking and a smorgasbord of other constraints mean that, in health, we have many challenges. Despite this, the opportunities for life–saving creativity have never been so huge. I am honored to be trusted to lead this jury” Laffey said.
Festival de Cannes Lions anuncia los ponentes de su edición 2016
Louise Benson denominada primera directora del Lions Health Festival
