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Lions Entertainment has announced Olivier Robert-Murphy, Global Head of New Business for Universal Music Group as the lead of the Entertainment Lions for Music, and PJ Pereira, Co-Founder & Chief Creative Officer of Pereira & O’Dell as the Entertainment Jury President. “We couldn’t be more delighted to welcome such skilled Presidents to take the helm this year. Brands and entertainment are running in parallel, united by one aim: to grab attention. Great storytelling is vital and the need to be the consumers’ destination – not their distraction – is greater than ever. That’s what Lions Entertainment is all about” said Louise Benson, Executive Festival Director of Lions Entertainment. Lions Entertainment is a two-day specialist event bringing everyone from record label execs to influencers and sports promoters together to connect with the world’s biggest brands, hear from inspirational speakers, witness new trends and experience live performances from global talents. It will run during Cannes Lions, from June 21st-22nd 2017. The event also includes two Lions awards: Music and Entertainment, that will be revealed on June 21st 2017. “I’m excited to explore and celebrate with my jury members, how today’s brands, creators and filmmakers are using music at the heart of their storytelling to shape, innovate, influence and entertain audiences around the world” said Robert-Murphy, leading the first award. “Agencies have to provide a return on the money brands are investing but also the time consumers are spending with the work. That balance is the ultimate challenge the industry faces today, and that’s what the Entertainment Lions Jury will be looking for” commented Pereira, who was appointed as jury President for the Entertainment category.
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