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Conill and Toyota Unveiled The Book of Names: A Love Story by Toyota
Liz Unamo| 6 de febrero de 2017
Piñata fue uno de los apodos que usaron los dueños de un Toyota
To celebrate the loyalty and enduring spirit of Hispanic Toyota owners, Conill and Toyota unveiled The Book of Names, that tells the love stories of Toyota’s’ owners and their cars. “This has been an incredible story of love since the beginning” said Conill CCO Diego Yurkievich. “What began as a sincere form of recognition has transformed into a collective movement fueled by the passion of Toyota owners. This campaign exceeded all our expectations and it is also a source of ongoing inspiration.” The book contains thousands of monikers that have been shared by Toyota owners with the brand during its Más Que Un Auto (More Than A Car) loyalty campaign, launched in 2014. It also features charming stories and fun facts behind some of the most popular vehicle names. “Más Que Un Auto provided a unique way to recognize the car-love connections that exist for our guests” said Mia Phillips, National Manager – Brand, Multicultural & Crossline Marketing Strategy for Toyota. “It has been an amazing journey, with so many people sharing clever and touching stories with us. The Book of Names represents an enduring tribute to the loyalty and spirit of Hispanic owners and Toyota’s genuine appreciation for them.” The book presentation -held in Los Angeles on Wednesday 2nd- included in-person readings by actress Rosario Dawson, TV hosts and actresses Chiquinquirá Delgado and Ximena Córdoba, and People en Español’s editor-in-chief Armando Correa.
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