ALMA and State Farm Make Finances Less Scary With New Social Campaigns

The agency presented its most recent social strategy campaign for State Farm, made up of two titles: Los Asegurados, and an adaptation to the Hispanic market of the Meme-o-nomics campaign, developed by DDB New York. Los Asegurados shows the story of a newlywed couple with a bit of humor. “Think ‘Modern Family’ with a Hispanic twist mixed with a mature millennial vibe. The episodes will follow the young couple as they buy a new car and start saving for their family’s future, showcasing how State Farm is there for them at every stage of their life” said the agency.The teaser for Los Asegurados launched in December and the series will roll out over the next few weeks.