La agencia presenta su informe titulado Entregando crecimiento en la economía digital
IProspect, a Dentsu Aegis Network’s agency, released the report Delivering growth in the digital economy depicting 2017 digital trends. The report shows five principles that, according the agency, will prevail in the industry in the next 12 months: data inspired decision making; brands get better at getting personal; consumers today have extremely high expectations of brands; connected commerce, meaning we’re now firmly in the era of commerce, anytime and anywhere; and organizational agility, where success in the digital economy requires a re-evaluation of traditional ways of working. “Constant connectivity has in turn given rise to a whole new economy, a digital economy, where traditional business models and ways of working have been turned on their head, where digital-first brands are disrupting established categories and where consumers now have impossibly high expectations of products and brands” states the report. According to the report, to deliver growth and profitability in this environment will require many brands to re-examine existing ways of working in a digital context. “Research from MIT Sloan indicates that those who do invest in digital transformation are 26% more profitable than industry peers.” iProspect asked 120 global clients their views of the digital economy and the challenges they face, as they seek to grow and scale their businesses. For 41% of those surveyed, the ability to gain a 360-degree view of the consumer is a key focus, as it is this joined up consumer view that will allow brands to truly deliver on personalized experiences.
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