MERCADEO Versión en español

Gustavo Razzetti from LAPIZ: We All Need to Stop Treating Fear as a Beast

Manuela Walfenzao| 8 de diciembre de 2016

Gustavo Razzetti, director general de LAPIZ

Gustavo Razzetti, General Director at LAPIZ, wrote in a post at the blog Beyourself about how we should face fear. He explained that despite fear can be seen as a dangerous beast, whether you visualize it like that or not “we all need to stop treating fear as a beast. Learn how to live with it; domesticate the beast.” He explained that fear is a chain reaction in the brain that starts with a stressful stimulus. People can react to it in two ways: fight or flight. “If I panic and get caught up with fear, I become the prey. I get stuck, taken over by my emotions, losing my ability to behave freely” he said. Razzetti developed a simple three-step process with some simple questions to turn fear in an ally. First, you’ve to understand the beast: ask yourself what really worries you? What exactly are you afraid of? And why? three times. Secondly, move beyond life or death consequences, inquire objectively about what’s the worse than can happen, make a list of how will those consequences affect you, and if something similar happened in the past and you survived, how did it feel. And finally, accept to live with the beast, find out how could you can let this fear go, how might you allow it to be here, and how could you welcome your fears every time they show up. He concluded that the absence of fear is achieved “when you can be present, facing your beasts, and not feeling afraid; when you’ve conquered your fears or at least begun to tame your beasts.”

Diario de Hoy

viernes, 27 de septiembre de 2024

Image

Paula Feged de Festival ElDorado: La creatividad colombiana es un producto de exportación tan fuerte como el café y las flores

Image
LATAM

• Mariana Cavalli de American Express: Buscamos conectar tanto con individuos como con empresas sdfsdf sdfdsfds sdfsdfds sdfdsf

• Nace GRANDE, una plataforma de formación innovadora para futuros publicitarios en Venezuela

• Rocknrolla.23 retrata el legado de Grupo AG con Andy García como actor principal

• Comenzó la décima edición de SMARTFILMS con más de 1.200 cortometrajes hechos con celulares

Image
MULTICULTURAL

• Equativ expande su división de retail media con la adquisición de Kamino Retail

• IAB Tech Lab presenta PAIR una nueva herramienta para la publicidad digital más segura y privada

• César Sabroso de A+E: Producir Huellas para celebrar 70 años de VW en México es ejemplo de unir esfuerzos con marcas para causar mayor impacto

Image
LATAM
Image
Image
Image
Image
Image
MULTICULTURAL
Image
Image
Logo IAB Tech
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.