Sebastián Jasminoy, CEO de Fluvip
Currently there are almost 2.7 billion global users on social media, which makes digital influencers a great way to reach audiences through native advertising, while influencer marketing has become a $100 million industry that is expected to grow 40% in 2017 in Latin America alone. Taking this into account, Fluvip, the leading Influencer Marketing group in Latin America and the U.S. multicultural market, proclaimed November 30th as ‘Influencer Day’. “By establishing the international ‘Influencer Day’ Fluvip wants to recognize the role of those who with their content impact the lives of their followers, creating a new style of relationship between brands and their consumers” said Sebastian Jasminoy, CEO at Fluvip, who also presented @manucandal as the spokesperson of this first edition of #ELDIADELINFLUENCER. 84% of marketing professionals in the United States consider including a native form of advertising in their 2016 marketing strategies, according to an eMarketer study. Consequently, larger marketing budgets are being allocated to include some type of content creation via digital influencers in campaigns. For an influencer marketing strategy is important to include all social media networks. According to Fluvip, in Latin America and the U.S., Instagram is positioning itself as the preferred channel for branding with about 35% of the budget; followed by Twitter (23% of budget); Facebook is in third place (18% of budget); and YouTube (15% of budget). Other channels like Snapchat, Pinterest and LinkedIn are growing in spending, but for now they represent only 9% of the budget.
