MERCADEO Versión en español
Facebook Creative Hub Is Now Available
Manuela Walfenzao| 29 de noviembre de 2016
El Creative Hub permite experimentar con la creación de contenido en Facebook e Instagram
With the promise of “a new way to create mockups for ads, share them with anyone and experience your work as though it’s live” Facebook opened the doors of its Creative Hub. The initiative was announced in June at the Cannes Lions International Festival of Creativity, and since then it has been testing it with more than 30 agencies. In a Facebook for Business post, the social network said that it also introduced an Inspiration Gallery that allows to easily discover what other brands and agencies have created on both social Facebook and Instagram, across formats including 360 video, carousel, Canvas and video. With the Creative Hub, users can easily see which ad formats are available so they can decide what works best for their campaigns. With the new preview tool, users can model their ideas on all available ad formats on Facebook and Instagram directly and quickly, save them and return to them later. “And if your agency has a Business Manager account, you can collaborate and share ideas within your teams.” With this hub, users can also see their work in action. “Once you create your mock-ups, you can preview your ad as though it’s live in a mobile feed and can also see how it might look on Facebook News Feed or Instagram feed.” Creative Hub allows to generate a URL to send to colleagues and clients so they can see it live in a mobile feed environment, too.
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