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H+M Communications Won at 2016 HPRA National ¡Bravo! Awards
Manuela Walfenzao| 8 de noviembre de 2016
Imagen de la película Straight Outta Compton
For its Hispanic campaign for Universal Pictures’ Straight Outta Compton, H+M Communications was presented top prizes at this year’s Hispanic Public Relations Association’s (HPRA) National ¡Bravo! Awards in three categories: Multicultural, Digital PR and Social Media, and Integrated Marketing. These awards, announced on October 26th, honor the innovative, creative, and cultural excellence of Hispanic/Latino campaigns recognized by the industry’s leading professional Hispanic organizations. The H+M’s campaign was also selected finalist in two categories in PR News’ 2016 Digital PR Awards—Best Social Networking Campaign and Best Viral Campaign. The awards will be presented on November 16th in New York. This campaign for Universal Pictures was credited for driving Latino moviegoers to the theatrical release of Straight Outta Compton, where Hispanics accounted for 21% of the opening weekend audience, an unprecedented turnout for an African-American film or musical biopic. This year, the agency has won many awards including: PRSA’s Silver Anvil Award for the best Multicultural Public Relations campaign (Business) and Bronze Anvil Award for best Word of Mouth campaign, The Holmes Report’s North American SABRE Award for the best Social Media & Social Networking campaign and an Insight and Innovation (In2) SABRE Award for the top Non-Journalist Influencers & Communities campaign and also was recognized among the best Multicultural Marketing Campaigns at the 2016 PR Week Awards and best Influencer Communications Campaigns at the 2016 PR News Platinum Awards.
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