MERCADEO Versión en español
Grupo Gallegos Releases A New Campaign For XFINITY X1 Promoting Cultural Unity
Liz Unamo| 7 de noviembre de 2016
La campaña se estrenó en los Latin American Music Awards
Highlighting the biculturalism of the millions of U.S. Hispanics and promoting a message of racial/cultural unity, Grupo Gallegos launched a new campaign to promote Comcast’s XFINITY X1 Voice remote. The message plays well with the X1 Voice remote, with which customers can talk in Spanish or English as seamlessly as they do in real life. The TV spot created by Grupo Gallegos features a bicultural Hispanic man walking the street and he then multiplies to showcase the duality of his identity and language. The young Hispanic characters say: Como tú. (Like you); You know it’s true. Dos idiomas son más (Two languages are more); And it’s getting big, we’re reaching critical mass. Nuestro mundo de dos mundos será el mundo (Our world of two worlds will be the world.). The campaign for TV, print, digital and outdoor uses the tagline Beautifully bilingual, como tú (beautifully bilingual, like you), created to reflect Comcast’s efforts to put people first and create meaningful conversations. The TV commercial premiered at the Latin American Music Awards and will be airing on English- and Spanish-language TV and cable networks. A print and digital spot will also launch in the coming weeks.
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