Lucy Aitken, editora de casos de estudio en Warc
Warc launched on Monday 17th its 2017 Innovation Awards, searching globally for effective innovation in marketing. “The need for brands to evolve and innovate has never been more critical” said to Jeremy Basset, Head at Unilever Foundry and Chair of last year’s Warc’s judging panel. This is the fifth edition of Warc’s Innovation Awards that seek innovative strategies that might use new technology, or familiar technology in a new way. The awards include a $10,000 cash prize fund for the winning papers, and all winning entries will be published and promoted in the Warc Innovation Casebook 2017.”The Innovation Awards is an exciting global competition that recognises the role played by innovative thinking in achieving best business results” says Lucy Aitken, Case Study Editor at Warc.The judges for this edition will be announced in coming months. The entries will be competing for Gold, Silver and Bronze awards, and also for the Grand Prix for the best overall paper and Special Awards that recognize specific areas of excellence: innovation in a product or service, channel innovation, category innovation, co-created innovation and innovation in a not-profit-campaign.Entrants must submit a case study of marketing innovation that delivered tangible results for a brand and that has been in-market between January 1st 2015 and January 11th 2017. Entry deadline is January 12th 2017.
