SapientNitro launched a new spot for the security company ADT, ideal for the Halloween season. In order to show themselves as great home security allies, they produced a piece featuring a real call from a customer. The animated spot features a mother who makes a phone call to ADT call customer service and asks for a peculiar favor: to explain to her nine years old son that their service package includes anti-ghost alarm. The salesman kindly helps her explaining to her kid all the ghost protection system they provide. This effort aims to prove that ADT is a great home security and protection ally, capable of being partners in a small lie to help the boy sleep without being scared.
Publicis Groupe reporta un incremento de 35% en sus ganancias
