Carlos Martínez, presidente de Conill
Conill announced on Thursday 13th that it will be the new record agency for the convenience store chain, ampm. After an exhaustive and competitive review process, the agency won the account. Conill will be responsible for strategy, creativity, social networks and digital communications, all focus on the U.S. Hispanic market. “We were seeking a best-in-class partner with a keen understanding of Hispanic consumers that could provide an integrated solution across all channels” said Donna Sanker, BP Fuels North America’s CMO. “Conill’s depth, quality of thinking and ideas stood apart during the review process. And, they really understood our brand personality.” “Today’s tech savvy Hispanic consumers are culturally ambidextrous and demand a true dialog with brands in the marketplace” said Carlos Martinez, Conill’s President. “We are thrilled to have an opportunity to help propel ampm into the heart of this conversation.”
