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Eric Tourtel from Teads: We are expanding our programmatic educational program to a more open platform
Liz Unamo| 11 de octubre de 2016
Tourtel: Teads trabaja duro para hacer que el video programable sea más personal
Teads announced the launch of its Programmatic Outstream Video Accreditation Program roadshow in Latin America. The offer will now expand into four open interactive workshops in Argentina, Brazil, Mexico and Miami. “Teads is working hard to make programmable video more personal, accessible and dynamic, but the technology is advancing much faster than the industry itself” said Eric Tourtel, SVP at Teads LATAM. “As leaders in advertising technology, we have the responsibility of sharing our expertise with our peers to continue pushing the industry forward. We are expanding our programmatic educational program to a more open platform, giving industry leaders free access to programmatic training.” The program aims to fill a knowledge gap in the industry by providing in-depth training to agencies and trading desks on touch points like: how to read and evaluate outstream metrics compared to other video formats, step-by-step instructions on how to buy outstream programmatically via your DSP, understanding the latest and future programmatic technologies, as well as the latest video insights and case studies.
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