Alexander Greif de CITROËN es uno de los voceros que colaboró con IAB
The Interactive Advertising Bureau (IAB) revealed its report What Works and Why: Global 2016 Insights Report, focused on campaigns that break boundaries in interactive advertising and that were chosen by the IAB MIXX and other similar honors. “Digital marketing, a borderless medium, is transcending boundaries and connecting with people through experiences in increasingly innovative ways” said David Doty, EVP and CMO at IAB. “As in prior years, the industry luminaries who provide insights confirm that digital is a bastion for creativity that continues to surprise and delight audiences around the world” he explained. The report shows case studies that explore 24 award-winning campaigns from across the globe, and features perspectives from 28 leaders across the international digital marketing and media landscape. These campaigns stand out in three emerging topics in the industry: Digital on the Streets in which local executions expand far beyond their physical limitations; Super-Powered Advertising, that shatters expectations through innovative use of cutting-edge technologies; and the Video Effect, that leverages the power of video to connect with consumers. Among the many Senior Executives interviewed, four who participated in Q&As to investigate nascent trends and opportunities were: Alexander Greif, General Marketing Manager, Advertising and Digital at CITROËN, based in Brazil; Ian Haworth, Executive Creative Director UK & EMEA at Wunderman, based in the United Kingdom and others.
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