Mike Valdes-Fauli, presidente y CEO de Pinta
The multicultural marketing agency Pinta, announced the launching of Bodega Media (www.Bodega.Media) a new platform aimed at the Hispanic audience in the U.S. It will operate through a combination of more than 30,000 retail locations nationwide together with a database of four million active Hispanic mobile customers. “This synergistic mix will enable Bodega Media to offer clients a total of nearly 40 million impressions, making it one of the largest audience platforms in the Hispanic market today” said Mike Valdes-Fauli, President and CEO at Pinta. For the launching of Bodega Media, Pinta partnered with a network of telecommunications leaders, including IDT Telecom, Pure Minutes -an industry leader in mobile long-distance- and GETE Group, a national sales leader who will handle fulfillment and logistics. As well as offering marketing in predominantly Hispanic points of sale and managing a database of four million U.S. Hispanic cell phone numbers, another option Bodega Media offers are branding and sales messages imprinted on phone cards frequently used by millions of Hispanics. The platform is capable of verifying the placement and efficacy in each contact point. Also, through a “push/pull” approach, it pushes brands’ marketing messages across multiple touch points, and pulls valuable information through national data capture and insights reporting. “As the Hispanic market continues to evolve, so must the strategies employed by marketers aiming to reach this diverse demographic” ended Valdes-Fauli.
