Adam Bain, COO de Twitter
In Twitter they have bet on two types of assets since their foundation: transparency and trust. According to what Adam Bain, COO at Twitter, explained during the closing of the 2016 IAB MIXX Conference, the data on the microblogging network is open for all users and advertisers. “That is our strength and you can take it, if you are a developer, an agency or an advertiser, and if you want greater depth, we can help you. But in general, the data is open.”The audience uses Twitter to find out what is going on around them, to stay informed and that is why streaming was an opportunity they tapped into in the company, explained Bain.Recently, they broadcast the NFL games live and the audience numbers proved that it was a complete success: according to official data from the NFL, more than 2 million people suggested the broadcast of the game between the Bills and Jets (31-37) free and via streaming. “We didn’t just broadcast the NFL game minute by minute, but also let users to get to know personal aspects of the sports commentators.” “Right now we have a series of programmed contents, late shows, among others” he announced.
