Sebastián Soneira, socio y productor ejecutivo de Fight Films
The Partner and Executive Producer at Fight Films, Sebastián Soneira, shared with PRODU his vision of the USH Idea Awards, that will take place on October 12th at the Colony Theatre in Miami Beach. For Soneira, the ideas that are awarded must have a balance between creativity and remembrance ads generate in consumers. “It is true that some films are very fun and good, but the brand and the product are not necessarily remembered, therefore, our criteria is a commercial that has brand/product retention and original creativity. Both aspects are necessary to receive an award.” The production company supports the decision of the Círculo Creativo to celebrate the USH Idea Awards independently. The team hopes to win with the pieces they register for the 2017 edition and celebrate this year the great talent and creativity that has grown in the Hispanic market. “Our market was always subject to diverse apocalyptic opinions and continues to work efficiently with increasing effectiveness and greater service to its clients. Budgets are a complex topic since the amount of media in which commercials are exhibited have scattered” he explained.
Claudio Droguet se suma al equipo de directores de Fight Films en Buenos Aires
