MERCADEO Versión en español
Gustavo Lauría from the U.S. Círculo Creativo: Year to year we seek to be more inclusive, opening the doors at Círculo so everyone can be part of it
Manuela Walfenzao| 16 de septiembre de 2016
Gustavo Lauría, presidente del Círculo y cofundador de We Believers
The USH Idea Awards will be celebrated on October 12th, with a renewed panel of jurors. In this edition, the Círculo Creativo extended its panel to 66 members, including a big number of first-rate creatives, and incorporated planners and leaders from production companies for the Planning and Strategy, and the Craft categories, respectively. They also added a considerable number of female members, in the aim to encourage gender diversity. “Year to year we seek to be more inclusive by opening the doors at Círculo so everyone can be part of it, first, by gathering creatives from all the agencies, and now, also including planners and production companies. This is key in a market in which we are all far apart and need a circle to bring us together and truly represent us” said Gustavo Lauría, President at Círculo Creativo and Co-Founder of We Believers.”In Círculo we are proud to have such a well-known group of judges, starting with a Jury President of the stature of Fernanda Romano, who is renown at a global level. She will lead a very diverse group in terms of origin, areas of specialization, and representatives from different sectors of the multicultural industry” commented Luis Miguel Messianu, Chairman of Círculo.The award has 16 categories and 151 sub-categories. The five best ideas of the year will receive awards and the ceremony will be at The Colony Theatre in Miami Beach on the evening of Wednesday October 12, 2016.
