Schor: Creo que los actores tuvieron mucho que ver con el éxito de la campaña
The Director of the production house Nunchaku, Sebastián Schor was awarded a CLIO for his commercial for Savant: Mudanza (moving), and he shared with PRODU his happiness for achieving these awards. “It’s a good recognition for an idea that I always believed in, it was great and worked on all time and with loads of love” he said. For Schor this was a result of teamwork between JWT, Nunchaku and Savant that went very well from the beginning. “For many years I’ve been working with JWT and I consider it a great agency. Both Anita and Seba are committed and enjoy good ideas, as does the rest of the team. Regarding Savant, it was my first time working with them and it was a pleasure” he said. “It’s the most pleasant surprise. I believe that the actors had a lot to do with the campaign success. Both the boys of Moving and the Break Up couple, nailed it and added a lot of value to the spots” Schor added. The awarded campaign balances between humor and emotion. “This was an excellent and funny idea, very well proposed in the script that needed to be contrasted to take advantage of all the humor. I believe we reached that working with very good actors and a very classic narrative, telling stories in a very simple and direct way without anticipating the ending, leaving space for comedy” he concluded. For this piece, the Director was awarded also with three 2016 Cannes Lions.
