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Nelson Cabrera of Cherry Sundae Media: After winning these Lions the workload exploded
Manuela Walfenzao| 30 de junio de 2016
Nelson Cabrera junto a Gustavo Lauría y Marco Vega de We Believers
Cherry Sundae Medias Director, Nelson Cabrera won, together with We Believers, four Lions at 2016 Cannes for its {Edible six pack rings;www.produ.com/publicidad/videos/index.html?Noti=11048} campaign for Saltwater Brewery. The initiative developed edible packs to safe ocean life. “With these Lions the workload exploded. Now everyone wants to work with us. I have eight terrific scripts in my mail and Im trying to see how to choose. Great agencies in New York invited me to show my reel and Andrew Keller of Facebook offered me to produce content for the social network” Cabrera told PRODU. “I know how to win in Cannes and agencies know that, I doubled my Lions -from four to eight- and now have 22 shortlists, and most I owe it to the We Believers team. They are amazing and Gustavo is a genius that never stops.” Among the awards is the first Innovation Lion for Cabrera. He explained that this is a very important award because it answers to the way in which his work and the industry have changed. “A 30 seconds spot no longer is filmed in three, four days. Now we spend months talking to see how we make a product better. Now I do very few commercials, is branded content.” Despite of being a long experienced director, Cabrera confessed that he doesnt count the money, days, nor the fatigue when he is on the set. “I feel I never work, more now that my job has become fun by creating content” he concluded.
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