MERCADEO Versión en español
Teads launches the first programmatic outstream video accreditation program in the industry
Manuela Walfenzao| 27 de junio de 2016
El programa de capacitación está disponible para las agencias de medios
Teads, the company specialized in native video solutions, published an official statement in which they express their excitement over the launching of the first programmatic video accreditation program in the industry. The aim of the program is to equip media buyers with the latest knowledge and training to handle outstream video advertising. Almost 70% of brand experts agree that outstream video will see a significant growth in the next two years. It has become one of the fastest-growing advertising solutions in the market. “Leveraging our industry experts, we will train attendees with knowledge on how best to optimize outstream campaigns to ensure advertisers are well-equipped to handle the unique requirements which must be taken into account when planning and buying the format” says an official statement from the company.The program will offer advice on how to best measure programmatic outstream performance, which metrics are most important and best practice on working with DSPs, publishers and SSPs. The program will offer robust training for those at media agencies, DSPs and trading desks.
