Luiz Salles, nuevo VP sénior de Planificación y Estrategia de Orcí
The Hispanic agency Orcí named Luiz Salles as its new senior VP for Planning and Strategy on Wednesday June 22. The company also announced that Susan Page will be the SVP for Strategic Alliances. Salles comes from The Engine Group, where he handled the strategic projects of three agencies and performed as Director of Integrated Strategy. The executive will contribute his 15 years of experience both in the general market as well as the Hispanic market, where he built winning award-strategies for Canon, American Airlines, Corona, Miller Lite, Ford and Jaguar. Salles will supervise the initiatives of Orcí’s multicultural market, and also the strategy, consumer insights and data analysis.Page has more than 20 years of experience in the industry. She joined Orcí after directing her own consulting business. The executive will contribute to the company a combination of experience in agencies with key names such as FCB, McCann-Erickson and Ogilvy & Mather; and a broad range of customer understanding, thanks to her experience in Walt Disney Company. Page will continue her work to supervise marketing and public relation initiatives.
