The Hispanic agency led by Gustavo Lauría and Marco Vega, submitted their pieces for this year’s edition of the Cannes Lions International Creativity Festival. These include spots for clients such as Virgin Mobile, Aaron’s, Salt Water Brewery and Volvo North Miami.The campaign for {Saltwater Beer;www.produ.com/publicidad/videos/index.html?Noti=11048} is participating for a Lion in the Innovation, PR and Design categories. The initiative consists in the implementation of edible packages to substitute plastic six-packs, harmful for marine life. With this innovative six-pack they are sparing hundreds of marine animals from death and are approaching the beer’s target: surfers and people who love the sea. The piece {The volvo self confidence challenge;www.produ.com/publicidad/videos/index.html?Noti=10985} is opting for awards in the Direct and Film categories. During the President’s Day offers, Volvo dealers brought the SUV models of BMW, Mercedes and Audi for potential buyers of those brands to buy them and discover the advantages of the new Volvo XC90, in a single place. This activation was promoted using Google ads, YouTube pre-rolls and online banners. During the days the promotion took place, visits to the dealers tripled and sales rose 47%.Virgin Mobile spots Crying and Slaps are after lions in the Film category and the campaign developed for Aaron’s was nominated for the Cyber, Media, Promo & Activation and Creative Data categories.
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