El spot forma parte de una iniciativa integrada para los mercados general e hispano
The Hispanic agency launched its most recent work for Sprint, titled Whistle, in which the soccer star David Beckham is seen talking in Spanish. The commercial that is part of the campaign El fútbol te llama, was launched during the opening game of the Centennial America Cup. The spot is part of an integrated initiative for the general and Hispanic markets.”Estamos todos conectados” says Beckham in Spanish and, after, in English: “Start the game”.
