MERCADEO Versión en español
Hass Avocado names Grupo Gallegos its general market agency for digital and social
Manuela Walfenzao| 25 de mayo de 2016
Following a competitive review, Hass Avocado board named the Hispanic shop Grupo Gallegos as its lead digital and social media agency for the U.S. Ten agencies competed in the review, which was led by Select Resources International. “Grupo Gallegos stood out because of its creativity, impressive talent, bilingual capabilities and focus on both general market and Hispanic consumers” said Gina Widjaja, Director of Marketing and Communications at the Hass Avocado Board. Previously, BusinessOnline handled the digital account for the company. John Gallegos, CEO of the agency said that his shop has been garnering more general market work from clients. “Clients ultimately want growth and they need to understand both Hispanic and non-Hispanic consumers, so it’s no longer an either-or. Our main delivery for clients and why we’re winning business from clients like Hass has to do with our approach, which is to be creativity-driven and culturally attuned.” Grupo Gallegos is ranked No. 8 on Ad Age’s 50 Largest U.S. Hispanic Agencies. Other Hispanic shops like The Community have stood out for their work in the U.S. general-market.
