Lions Entertainment announced Citi as its headline sponsor

Lions Entertainment, a new division that replaces the Branded Content and Entertainment categories at Cannes Lions, has announced Citi as its headline sponsor of this year’s event. “Citi understands the purpose of Lions Entertainment and what they are doing as a brand resonates with the purpose of this new event. Their innovative thinking within the entertainment space is testament to the power that strategic partnerships with both talent and the entertainment industry as a whole can have on a brands’ visibility and business” said Terry Savage, Chairman, Lions Festivals. Citi’s approach across the sports and entertainment industries has driven brand loyalty and engagement, as well as fostering emotional connections from their customers. Their Entertainment Access Program gives customers access to tickets to thousands of live events annually through Citi’s private pass program. During Lions Entertainment, Citi will host breakfast networking to kick-start the day for Lions Entertainment delegates. They will also help bring the event to a close as official sponsors of the Lions Entertainment After Party, which follows the awards ceremony on Friday 24 June.