MERCADEO

FOMLA 2016 hopes to turn challenges into solutions

Manuela Walfenzao| 3 de mayo de 2016

El FOMLA 2016 espera a 1.200 delegados para convertir los desafíos de la industria en oportunidades

This year’s Festival of Media LatAm (FOMLA) is embracing the theme: “A gathering of the world’s most influential media minds, turning challenges into solutions”. 1,200 delegates are expected to attend the conference -held from October 5 to 7 in Turnberry Isle, Miami- to address tomorrow’s issues today, solving threats to business and maximizing opportunities. Due to its year-to-year expanding audience, the conference changed its usual venue. “This year we are expecting 1,200 delegates to attend the festival and once again raise the bar in terms of content, activations and performance. Throughout the three days of the event we aim to find solutions to all of the current issue affecting brands throughout the Latin American media market” explained Festival of Media MD Jeremy King. “The new venue looks great and will provide us with lots of opportunities from pool parties to midnight golf events, while delegates who love to shop will get the chance to head to the Aventura Mall, regarded as one of the most famous in the USA.” The event will deliver more content within new formats for both delegates and speakers from the world of agencies, art, music, actors, brands, disruptors, media owners and innovators discussing and debating key industry trends such as ad blocking, artificial intelligence, augmented reality, programmatic, social media, transparency, virtual reality and moment marketing.

Diario de Hoy

miércoles, 9 de octubre de 2024

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