Sir Paul McCartney inspires Dieste with #MyMartha for DPA

Dieste continues its digital approach for Dallas Pets Alive (DPA) -U.S. a foundation focused in promoting and providing the resources, education and programs needed to eliminate the killing of companion animals- by launching its most recent campaign: {#MyMartha;www.produ.com/publicidad/videos/index.html?Noti=10891} about one of the memorable songs by Sir Paul McCartney. The Hispanic agency developed a web site and relied on the legendary Beatle’s song. Users can share the story of McCarthey’s song using the Martha’s video hashtag, promoting DPA’s goal via social networks encouraging the adoption of homeless dogs. This new campaign approach aims to remind people the influence of pets in their masters’ lives and the beauty of adopting a rescued pet. The concept inspires in the iconic singer Paul McCartney and his song Martha My Dear, dedicated to his beloved dog, an old English Sheepdog.