Quiñones trabajará en la expansión de soluciones destinadas al total market
Anomaly announced that Omar Quiñones joined their management team as Group Strategy Director. He will work together with Giovanni Villamar, Managing Director and Mauricio Galván, Creative Director. Together, they will seek Total Market solutions for all the agency’s clients.Quiñones was previously in CP+B Miami, where he led the Strategy Department and developed campaigns and pieces for important clients such as American Airlines and Infiniti Latinoamérica.In Anomaly he will collaborate with Gareth Goodall, CSO and Managing Partner in NY and will serve in the creation of strategies for the Converse and Campbell’s accounts, among others. “Omar joins Anomaly at an exciting time. Hes going to be key in helping shape Anomalys evolution and its ability to engage with todays American reality” said Goodall.Quiñones feels that “We have reached a critical moment, both for the Hispanic market and for the marketing industry. The cultural influence of diverse voices demands that brands speak to all, equally. I believe this is the right place, with the right progressive vision, to challenge conventions and create a new paradigm for the agency of the future.”
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