Ted Murphy, CEO y fundador de IZEA
Paying advertising to social networks influential figures and famous digital content creator continues to be a marketing strategy in rapid expansion. This is the opinion of Ted Murphy, CEO and Founder of IZEA, a company that offers a marketing platform between online content creators and advertising and brands agencies. “Brands win when working with influential content creators. For the second year in a row, 78% of marketing specialists consider that this will be marketings future, sponsored social marketing is regarded as more effective than many of the traditional marketing strategies, according to our 2015 report” said Murphy during the seventh annual Hispanicize 2016 event. Addressing the audience -mostly influencers and bloggers- he added: “You and us have created more than a company, weve created a whole industry.” He said that more than generating traffic using influencers, is more important offering quality content to consumers.
