Claudia Trujillo, directora sénior de Marca Multicultural de Unilever
For Claudia Trujillo, Senior Brand Manager, U.S. Multicultural at Unilever, Hispanicize is a solid platform for relating to influential figures of the industry, and also important social network bloggers. In an interview by PRODU, she said that during the event they hope to keep on spreading the companys #100PorCientoTu message. “We will be at Hispanicize with Unilevers brands portfolio, including Axe, Dove, Suave, Ponds, TRESemme, Degree (Men & Women) and Caress which we will highlight through individual experiences and a strong agenda during all the conference. Brands participation also will be supported by our experts, including celebrity stylist Leonardo Rocco” Trujillo said. This seventh annual Hispanicize 2016 event will focus on millennials and Trujillo explained that this group has become the most important one within the U.S. “This group of consumers are setting examples and trends, that is why the importance of understanding their needs and what they expect from brands. At the same time, they are the most demanding consumers, with a broad intellect about what they want. They live in a world of instant answers, so we have to keep up with their very active lifestyle.”
