Advertising Research Foundation announces winners of the David Ogilvy Awards

The Advertising Research Foundation announced on Wednesday March 16th the winners of the 2016 David Ogilvy Awards. The awards celebrate the fundamental role of the discoveries and insights that inspire creativity for making great advertising. The Grand Ogilvy Award went to the campaign #WeighThisBRAND: Nestlé Lean Cuisine.The winning campaigns stood out for their creative approaches to analytics, to consumer insight, and to leading innovative partnerships with the entire creative team.”This year’s Ogilvy Award entries were of unprecedented quality: shining examples of big data and creative consumer connections. Art and science have come together to lead to exceptional sales growth and build strong brands” said Gayle Fuguitt, President and CEO of The Advertising Research Foundation.Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide added that “all of the entrants fully embraced David Ogilvy’s belief in the power of insights to unlock great creative, the heart of any meaningful campaign”.David Ogilvy once said: “As far as I know, I’m the only creative genius who started in research.”