AHAA launches its Hispanic Digital Media Committee

The AHAA’s Hispanic Digital Media Committee is an initiative aiming to become a think-tank for data analysis about the web’s behavior of Hispanics. The creative community has now a tool to connect with Latinos’ millennials. “Our goal is to help advertisers, media and advertising agencies navigate the complex U.S. Hispanic digital marketplace and provide the industry with the necessary tools for measuring effectiveness and ROI” said Rafael Monteiro, CEO of Hispanic OnDemand. CNNEspañol, Inclusion Strategy Group, LatinOn, NextStep Advertising, Yahoo, Televisa, Terra, and Univision have confirmed participation. Together, they will educate the industry on the benefits of Hispanic digital media and its transformative effect on marketing campaigns through a series of industry events, conferences, client direct initiatives and research studies. “Digital is such an integral part of our business, and the creation of the committee is a natural extension of AHAA’s thought leadership platform” said AHAA Chairwoman Linda Lane. “As we look to the future of our industry, Hispanics are the game changers when it comes to mobile, digital and technological innovation. Companies must have their Hispanic digital strategies locked down to deliver relevant content and meaningfully connect with this segment in order to experience bottom line growth.”