MERCADEO

Martín Osorio of UM Chile: We realize and recognize in UM that consumers go faster than media surveys and traditional planning

2 de marzo de 2016

Awards are a consequence and not a goal of winning several important bids, said UM Chile Manager, Martin Osorio regarding the facts leading UM to be selected as Media Agency of the year by Adweek and leader media in marketing and advertising, and also Media Agency of the Year by Advertising Age. He added that the keys that explain these results are: understanding that traditional marketing has evolved to a dynamic and integrated marketing; edge technology tools, with many data managing and constant analysis, and hiring and training the most talented and passionate people to this approach. “In UM we realize and recognize that consumers go faster than media surveys and traditional planning. Nowadays millennials know more about mobile, apps and connections than most who call themselves experts. Based on this, we have developed and trained in a new scenario of changes and constant connections” Osorio said to PRODU. Regarding the brands’ challenge to reach consumers, Osorio said that brands must be devoted to build more reputation. “Today brands must work from their corporative roots and not from an isolated marketing plan. The 2016 focus is community understood as building and reinforcement of spaces and connections that show a ‘respectful’ relation among people, whether they are part of private companies, nonprofit or public entities.”

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image