Stockbridge: Estamos creando contenido con el que las personas quieran interactuar
Mondelez International, one of the world’s biggest consumer-goods companies, is not worried about ad-blocking. Thats what Matt Stockbridge, the companys Analytics Manager said at the Newsworks Shift 2016 conference on March 2nd in London. The company maker of Cadburys’ Dairy Milk and Crème Eggs does not fear ad-blocking. Despite that, Stockbridge recognizes that it poses an important problem for the industry, Mondelez brands havent been affected. “We are trying to create content that people want to interact with and share on social media. Most of the time, we are talking about chocolate. How difficult can it be?” he explained. “It might not be a very popular view, but wed probably welcome a bit of ad-blocking if the content we are creating then rises up to the surface and all that horrible stuff stays lower, so we get bigger share of voice or face” he added. Stockbridge concluded his presentation by saying that ad-blocking would drop down the agenda in due course as the industry found ways to manage the problem.
