Etienne Hernández-Medina, presidente y CEO de H+M Communications
H+M Communications’ campaign Straight Outta Compton: The NWA Story for Universal Pictures won in the Non-Journalist Influencers and Communities category of In2 SABRE Awards Northamerica . The initiative aimed at the Hispanic market was acknowledged in third edition of the awards in the Park Central Hotel in San Franciso on February 23rd. Judges honored the campaign for its creativity and effectiveness to encourage Latino moviegoers to attend the theatrical release of the film. Hispanics who attended on the weekend of the launching accounted for 21% of the opening weekend audience, an unprecedented turnout for a biopic and/or African-American film.”As a pioneer in multicultural digital and social communications, we are delighted to be recognized among the nations best for our innovative work on Straight Outta Compton” said H+M Communications President and CEO Etienne Hernández-Medina. “As the only Hispanic entertainment marketing agency to have ever won an In2 SABRE Award, were tremendously proud to share this honor with Universal Pictures, our client and partners for more than a decade, as it underscores our ability to consistently marry creativity and insight with flawless execution to deliver meaningful and quantifiable business outcomes.”The In2 SABRE Awards build acknowledge disruptive work created for digital channels and other media. In2 is an abbreviation for insight and innovation, two of the qualities celebrated by the awards. SABRE stands for Superior Achievement in Branding, Reputation & Engagement.
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