MERCADEO Versión en español
Borja Echevarría from Univisión Digital: The new web portal Papás y Mamás will offer advertisers better content on parenting
12 de febrero de 2016
Univisión Digital launched a bilingual web portal called {Papás y Mamás;www.univision.com/temas/papas-y-mamas}, created in partnership with Ricky Martin´s parenting website, Piccolo Universe.”Through this partnership with Piccolo Universe, we will offer Papás y Mamás all over the U.S., as well as our clients and advertisers, the best parenting content available to Latinos today” said Borja Echevarria, VP and Editor in Chief, Univision Digital. Targeted to Latino parents, Papás y Mamás features a wide variety of content in Spanish and English, exclusive articles, columns by top parenting bloggers, daily parenting news and trends, videos aimed both at parents and children, and unique articles written by Ricky Martin and other celebrities. It is currently Univision official parenting channel.”I created Piccolo Universe to give parents a space that they could call their own, where they could share this amazing journey called parenthood. There is no better partner than Univision to reach our Hispanic parenting community, and I am beyond excited to work together with them to inform and entertain online Papás y Mamás” explained Ricky Martin.
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