MERCADEO Versión en español
Ingrid Otero-Smart from Casanova Pendrill: This is a good moment for the Hispanic market
11 de febrero de 2016
Ingrid Otero-Smart, President and CEO of Casanova Pendrill, will talk about the challenges in the Hispanic market today at 2pm in a webinar organized by AHAA: The voice of Hispanic Marketing. Otero-Smart admits feeling enthusiastic about this type of opportunity to share her experience and how the agency has managed to maintain a long-standing relationship with its clients, such as Nestlé, Lottery of California and Chevrolet, among others. “This is a good moment to be in advertising in general, and particularly in Hispanic advertising. I am optimistic about our sector and its forecasts. I hope my experience is useful to those who attend the webinar” she told PRODU.During the 17th ANA Multicultural Marketing & Diversity Conference, held in November 2015, the executive stated that consumption of social networks and digital content in the Hispanic market will continue to be very high, therefore, to create a deeper connection, it is necessary to speak in their terms and use their means.
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