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eMarketer Report: Influencer marketing gains popularity
10 de febrero de 2016
Greg Manago, copresidente de Contenido y Entretenimiento de Mindshare
Advertisers are reaching out to influencers to market their brands, according to a new eMarketer report titled: “Influencer Marketing for U.S. Brands: The Platforms to Watch, and the Best Ways to Work with Creators.”Platforms such as YouTube, Instagram and Snapchat have become popular channels and new tools make it easier to work with influencers, reveals eMarketer, due to the increasing concern over ad-blocking.The company highlights in a statement that digital agency executives also point out increasing interest of influencers in their clients. “Influencers are such an important part of what brands are doing today” said Greg Manago, Co-President of Content and Entertainment for North America at Mindshare. And Josh Martin, Director of Digital and Social Media at fast-food chain Arby’s says, “We continue to look for partners and influencers that can help us create some of these unique pieces of video content.”According to Altimeter Groups “State of Social Business” study, 35% of social media professionals polled in 2015 considered their use of influencer marketing to be at a mature stage, and only 14% had no plans to use it as part of their social strategy. And a report by Augure found that 61% of U.S. marketers planned to increase influencer marketing budgets in 2015.
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