MERCADEO

eMarketer Report: Influencer marketing gains popularity

10 de febrero de 2016

Greg Manago, copresidente de Contenido y Entretenimiento de Mindshare

Advertisers are reaching out to influencers to market their brands, according to a new eMarketer report titled: “Influencer Marketing for U.S. Brands: The Platforms to Watch, and the Best Ways to Work with Creators.”Platforms such as YouTube, Instagram and Snapchat have become popular channels and new tools make it easier to work with influencers, reveals eMarketer, due to the increasing concern over ad-blocking.The company highlights in a statement that digital agency executives also point out increasing interest of influencers in their clients. “Influencers are such an important part of what brands are doing today” said Greg Manago, Co-President of Content and Entertainment for North America at Mindshare. And Josh Martin, Director of Digital and Social Media at fast-food chain Arby’s says, “We continue to look for partners and influencers that can help us create some of these unique pieces of video content.”According to Altimeter Group’s “State of Social Business” study, 35% of social media professionals polled in 2015 considered their use of influencer marketing to be at a mature stage, and only 14% had no plans to use it as part of their social strategy. And a report by Augure found that 61% of U.S. marketers planned to increase influencer marketing budgets in 2015.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image