MERCADEO Versión en español
GSD&M and Richards Lerma make a touchdown from outer space in the Grand Final for Avocados from Mexico
2 de febrero de 2016
El comercial se desarrolla en un museo interplanetario
Avocados from Mexico (AFM) returns to the Super Bowl with GSD&M´s creative proposal to present fans an out-of-this-world experience in the first commercial break of the game next January 7th.The agency was in charge of developing the creative strategy and producing the integrated campaign for the NFL Grand Final. Havas Media will be in charge of the media buy and execution of the commercial. The digital and social network execution is handled by Richards Lerma, based in Dallas.”We are excited to build on last year’s momentum and continue to integrate Avocados From Mexico into America’s favorite pop-culture moments in fun, creative ways beyond the kitchen” said Alvaro Luque, President of Avocados From Mexico. “This year, we really enjoyed pushing creative boundaries for the fresh produce category and going head to head with some of the biggest brands in the world. Our ultimate goal is to drive home the importance of origin, and year-round accessibility of this delicious, authentic Mexican fruit.”After their successful debut in 2015, AFM is taking viewers to outer space. The spot takes place in an interplanetary museum where an orange alien guides a group of outer space creatures through an exhibit about Earth. There are a number of items that the aliens have determined are the most unique Earthly possessions that would amaze any being in the universe. The objects include several pop-culture treasures, and Avocados from Mexico.
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